Ladbrokes Liverpool Street
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- Ladbrokes, the biggest multi-channel betting operator in Britain, today announces the launch of an innovative new partnership with The Ball Street network of fan channels. The ground-breaking new deal will last for the duration of the 2017/2018 football season, and follows a successful trial over the final two months of last season.
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Ladbrokes is situated in Great Charlotte Street and is a world leader in online betting and gaming. Clayton Square Shopping Centre is based in the heart of Liverpool city centre, we’re only a minute’s walk from Liverpool Central Station.
Ladbrokes, the biggest multi-channel betting operator in Britain, today announces the launch of an innovative new partnership with The Ball Street network of fan channels.
The ground-breaking new deal will last for the duration of the 2017/2018 football season, and follows a successful trial over the final two months of last season. As well as delivering in excess of 20M views per month, a post-campaign survey showed how after exposure to the sponsorship 70% of respondents viewed Ladbrokes more favourably than compared to any other UK bookmaker.
The partnership will see Ladbrokes sponsoring a number of fan channels including Arsenal Fan TV and the Liverpool channel Redmen TV, which was the very first YouTube football fan channel.
Chris Pajak of Redmen TV said ‘we’re over the moon to have Ladbrokes on board for the whole season. It’s amazing that what started out as a way to chat about Liverpool has now got to the point of drawing interest from such a recognised brand’
In addition to the sponsorship of the Ball Street Network of fan channels, the partnership also this week saw the launch of Ladbrokes #FanFriday show, a half hour show that will be broadcast live at 12.30pm every Friday on Ladbrokes Facebook page and Ball Street’s YouTube channel, bringing together fan media talent to preview the weekend’s big games and talking points.
Elliot Hackney, Head of Social for Ladbrokes and Coral said: “Fan media is an unstoppable force that continues to grow and grow. We are now seeing it become much more trusted and genuine than traditional media as it’s ‘by fans, for fans’. Ladbrokes are proud to sponsor the fan channels that pour so much of their time and energy into following their club and producing content around it. With the sponsorship of the Fan TV Channels and also the #FanFriday show, we’re excited for the season ahead.”
Fan owned media has really broken through in recent months – not only experiencing exponential growth in viewer numbers but also driving strong engagement numbers as a reflection of the interaction and trust inherent between channel and fan.
The Ball Street Network is a community of fan-run social channels and creators who curate and create football for fans in social spaces and is in prime position to monetise this growth.
Matt Wilson, co-founder of Ball Street said: “I left the top of talkSPORT Towers to build Ball Street from the bottom because football media was missing the fan perspective. It’s taken a lot of hard work to get to this point but the numbers that we drive now are making us hard for brands to ignore. I have worked in sports media since 2000 and this, the Ball Street Network Fan Channel sponsorship with Ladbrokes, is without doubt the best sponsorship in football.”
About the Sponsorship
The fan channels included in the Ladbrokes sponsorship are:
Arsenal Fan TV
Redmen TV
Bookmakers Liverpool Street
Toffee TV
West Ham Fan TV
The Bear Pit TV
The Ugly Inside
United Peoples TV
Lions TV
About Ball Street
Ball Street Network is an independent fan media built from a collective of content creators, social influencers, bloggers and football personalities who reach an audience of over 60million fans and growing. Founded in 2012 by Matt Wilson and Stuart McDonald, Ball Street has created original content and social campaigns for brands such as BetVictor, Vauxhall, DraftKings, Virgin Media, Mars and 20th Century Fox. www.ballstreetnetwork.co.uk
Play Ladbrokes 5-A-Side On Football Novice Stakes (Plus 10) 1m 4f 51y
- (3yo, 1m 4f 51y, Class 5, 7 runners)
- Winner £3,429 2nd £1,020 3rd £510 4th £255
- Going: Standard
- Surface: AllWeather
Weighed In:
- Winning time: 2m 40.89s
- Off time: 18:45:59
| Pos | Horse | Distance/th> | Odds |
|---|---|---|---|
| 1st | 2 Liverpool Knight | 7/4 | |
| 2nd | 5 Atacamena | 6½ | 16/1 |
Racecard
| # | Form | Horse | A | Wgt | Trainer | Jockey | OR |
|---|---|---|---|---|---|---|---|
| 1(4) | 0-5 |
| 3 | 131 9-5 | W J Knight | Callum Shepherd | |
| 2(2) | 65 | 22
| 3 | 131 9-5 | J H M Gosden | R Havlin | |
| 3(5) | 5 | 15
| 3 | 131 9-5 | Eve Johnson Houghton | T P Queally | |
| 4(1) | 3 |
| 3 | 131 9-5 | D M Simcock | J P Spencer | |
| 5(3) | 4 | 18
| 3 | 126 9-0 | S & E Crisford | P J McDonald | |
| 6(7) | 0 |
| 3 | 126 9-0 | Alexandra Dunn | Jane Elliott | |
| 7(6) |
| 3 | 126 9-0 | A M Balding | David Probert |
Race History
| Year | Draw | Horse | A | Wgt | Trainer | Jockey | SP |
|---|---|---|---|---|---|---|---|
| 2020 | 5 | Kingswear
| 3 | 9-5 | C Appleby | A Kirby | 3/1 |
Forecast
Shenu (5/6), Liverpool Knight (7/4), Atacamena (16/1), He's A Dream (16/1), She Is Fierce (16/1), Mount Olympus (33/1), Sentilly (250/1)
In depth
Verdict
All of these step up in trip including Liverpool Knight, a losing favourite over 1m2f at Lingfield. He's A Dream posted a better effort here on his first start gelded and may figure but SHENU steps up from a mile having made a promising start when third to an odds-on favourite at Newcastle on his debut. The latter’s sire, American Pharoah, won the Belmont Stakes over today’s distance so a chance is taken David Simcock’s colt lasts home. Atacamena is a likely improver and the newcomer She Is Fierce is bred for middle-distances.
Formwatch
Liverpool Knight5-4fav (9-5) Close up, pushed along and unable to quicken 2f out, kept on same pace final furlong, 5th of 8, 2 1/2l behind Duke Of Verona (9-5) at Lingfield 1m 2f stks (5) pol in Jan.
Atacamena (IRE)9-1 (8-6) Pushed along soon after start, switched right after 1f, closed to lead 8f out, headed 2f out, weakened inside final furlong, 4th of 12, 8l behind Technique (8-6) at Wolverhampton 1m 1f fll stks (5) pol in Jan.
Shenu (USA)6-1 (9-2) Went right start, held up in last, pushed along 3f out, went 3rd over 2f out, kept on inside final furlong, closed on eased down 2nd close home, 3rd of 4, 2 3/4l behind Western Symphony (9-2) at Newcastle 1m stks (5) pol in Jan.
He's A Dream100-1 (8-6) Tracked leaders, ridden over 1f out, edged left and kept on same pace, 5th of 13, 2 1/2l behind Wallem (8-6) at Wolverhampton 1m 1f mdn stks (5) pol in Jan.
Mount Olympus8-1 (9-2) Held up last, outpaced when switched right over 2f out, never a factor, 5th of 6, 9 1/4l behind Tamborrada (9-9) at Lingfield 1m 2f stks (5) pol in Jan.
She Is FierceNew Approach filly out of She Is Great.
Betting Shops Liverpool Street
Sentilly (FR)200-1 (8-6) Held up towards rear, pushed along over 3f out, well beaten final 2f, 11th of 12, 35l behind Technique (8-6) at Wolverhampton 1m 1f fll stks (5) pol in Jan.